Web Survey Bibliography
Online surveys are becoming more and more interactive. Respondents can use new flash question types. Card sorting, clicking on coloured and interactive buttons, ranking of items shown as pictures – the options seems to be nearly unlimited. Research institutes and panel providers expect more fun for the respondents while answering the surveys. But what’s about the results? Are there really effects on respondents and, much more important, is there any effect on the data quality of survey results? - A number of methodological questions emerge, one of them being associated with the measurement possibilities and usability. Therefore, we conduct an empirical study aim at exploring the usability and measurement quality of different flash question types.
Based on a sample provided by an online panel, a classic test design is used with a split-half sample: One half of the sample will receive questions in the commonly used way (e.g. “HTML-Buttons/ Matrix questions”). The other half of the respondents will answer a questionnaire which is programmed with flash technology. The sample will also be quoted with demographic variables like age and gender. Against this background we analyze the perception and usability of flash compared to non-flash question types. Therefore a two-step approach is used, analyzing and comparing objective measures (i.e. termination, loading time) and respondents` subjective perceptions (liking, usability experiences).
The following research questions will be verified in our study:
a) Do response rate, completing rate, answering time of questionnaire and answer-length in open-ended questions increase when using flash technology compared to commonly used scales in online surveys?
b) Are there differences between the flash sample and the “normal” users with regard to data quality?
c) Does the acceptance of flash question types differ between groups of respondents (age and gender groups)?
Based on the results of this study we give recommendations for the use of flash question types in online surveys. Furthermore, the comparison of results deriving from objective measures with respondents’ subjective experiences and evaluation will be outlined.
Conference homepage (abstract)
Web survey bibliography - Germany (361)
- Are well-selected panelists better respondents? Insights into the effect of a master screener on panel...; 2010; Irmer, C., Tress, F.
- Selection Bias in Web Surveys and the Use of Propensity Scores in Forecasting the Result of the 2009...; 2010; Musch, J., Ullrich, S., Diedenhofen, D.
- Self-administered mobile surveys: Usability and (non)participation; 2010; Scherrer, S., Bosnjak, M.
- Social desirability and self-reported health risk behaviors in web-based research: three longitudinal...; 2010; Crutzen, R., Goeritz, A.
- Security and Data Protection: Collection, Storage, Feedback in Internet Research; 2010; Thiele, O., Kaczmirek, L.
- Methoden der Online-Forschung; 2010; Welker, M., Wünsch, C.
- Online-Befragungen im Kontext von Lehrevaluationen – praktisch und unzuverlässig; 2010; Meinefeld, W.
- The Effects of Different Incentives on Data Quantity and Data Quality in Online Panels; 2010; Singh, R. K., Voggeser, B. J., Goeritz, A.
- Breakoff in Web Surveys of the German Longitudinal Election Study (GLES); 2010; Blumenstiel, J. E., Roßmann, J., Steinbrecher, M.
- The longitudinal effect of incentives on participation and data quality in online panels; 2010; Neumann, B. P., Goeritz, A.
- The denominator problem: Estimating MSM-specific incidence of sexually transmitted infections and prevalence...; 2009; Marcus, U., Schmidt, A. J., Kollan, C., Hamouda, O.
- Mobile surveys from a technological perspective; 2009; Pferdekämper, T., Batanic, B.
- The Effect of Phrasing Scale Items in Low-Brow or High-Brow Language on Responses; 2009; Blasius, J., Friedrichs, J.
- Continuous Measurement of Musically-Induced Emotion: A Web Experiment ; 2009; Egermann, H., Nagel, F., Altenmueller, E., Kopiez, R.
- Methodeneffekte von Web-Befragungen: Soziale Erwünschtheit vs. Soziale Entkontextualisierung; 2009; Taddicken, M.
- A Comparison of Different Survey Periods in Online Surveys of Persons with Eating Disorders and Their...; 2009; Wesemann, D., Grunwald, A., Grunwald, M.
- Are telephone Surveys a dying bread. How declining response rates can be explained and resolved; 2009; Degen, M., Obermüller, A., Schielicke, A.-M.
- Are people sharing their mobile phones? Selection probabilities in cellular telephone surveys; 2009; Fuchs, M., Busse, B.
- Accuracy of Estimates in Access Panel based Surveys; 2009; Enderle, T., Münnich, R., Bruch, C.
- Survey cooperation: response to initial and follow-up requests - Recent experiences from the recruitment...; 2009; Bartsch, S., Engel, U., Schnabel, C., Vehre, H.
- Using Mobile Phones to Administer a Working Memory Updating Task in a Survey - Cognitive Performance...; 2009; Schmiedek, F., Riediger, M., Lindenberger, U., Wagner, G. G.
- Accessibility of individuals for mobile phone surveys; 2009; Gabler, S., Häder, S.
- Mobile Phone Surveys in Germany – Response rates and response behaviour; 2009; Hader, S., Schneiderat, G.
- Interviewer voice characteristics and productivity in telephone surveys; 2009; Best, H., Bauer, G., Steinkopf, L.
- The impact of forgiving wording and question context on social desirability bias in sensitive surveys...; 2009; Naher, A.- F., Krumpal, I.
- Interactive feedback can improve accuracy of responses in web surveys; 2009; Conrad, F. G., Couper, M. P., Tourangeau, R., Galesic, M.
- The influence of the field time on data quality in list-based Web surveys; 2009; Goeritz, A., Stieger, S.
- Are Respondents Sharing their Mobile Phones? Preliminary results based on a mobile phone panel in Germany...; 2009; Fuchs, M.
- Dynamic feedback in open-ended questions: Experiments on the visual design language of Web surveys; 2009; Fuchs, M.
- Effects of monetary incentives on participation in a two-wave online survey; 2009; Bandilla, W., Haas, I.
- Representativeness of Mobile Internet Surveys - A comparative study of CAMI vs. CATI ; 2009; Maier, U., Neubarth, W., Grosser, A., Hombach, A.
- Using flash type questions – stroke of luck or curse for data quality?; 2009; Laufer, S., Klapproth, U., Noll, S.
- Generic or Project-Specific Mail? – The Influence of Invitations on Response Behaviour in the...; 2009; Schroll, S.
- An Online Study on Coping with Anxiety and Disease-Specific Internet Use in Panic Attack Sufferers; 2009; König, D., Hiebler, C., Kryspin-Exner, I.
- Volumetric Forecast based on Online Access Panels; 2009; Rodenhausen, T., Drewes, F.
- How representative are sentiments expressed in social media for the marketing target audience? A comparison...; 2009; Jarchow, C., Thomas, J.
- SNB - Social Network Barometer; 2009; Drosdow, M., Geißler, H.
- Payments via Paypal as an Incentive in Online Panels; 2009; Goeritz, A., Wolff, H.-G., Goldstein, D. G.
- Advertising Effects of Online Video Ads; 2009; Wolf, M., Schönfeldt, J.
- Online election forecasts; 2009; Faas, T., Geißler, H.
- Why Do I Use the Social Web?” Exploring the Motives of Active and Passive Users via Focus Groups...; 2009; Jers, C., Taddicken, M., Schenk, M.
- Verbal Vs Visual Response Options: Reconciling Meanings Conveyed by a Computer Aided Visual Rating Scale...; 2009; Garland, P., Cape, P.
- AGOF internet facts – increasing the response rate for onsite-surveys; 2009; Foerstel, H.
- It’s all about customer satisfaction - Advantages and limitations of online surveys in applied...; 2009; Einhorn, M., Klein-Reesink, T., Löffler, M.
- Potential Of The Mobile Internet - What You Ask Is What You Get; 2009; Neubarth, W., Maier, U., Geißlitz, A.
- Using Tag Clouds to Analyse and Visualise Results of Open Ended Questions; 2009; Melles, T., Jaron, R.
- Measuring Perceived Virtual Social Support in Online Self-Help Groups; 2009; Preiß, H.
- Personalization as Strategy to Increase Response Rates; 2009; Althoff, S.
- Integrating Mobile Surveys into digital market research: Recommendations for Mobile Panel operation...; 2009; Friedrich-Freksa, M., de Groote, Z., Metzger, G.
- Social Web and Self-Disclosure = Participation vs. Privacy? Exploring How Users Manage this Dilemma...; 2009; Taddicken, M., Jers, C., Schenk, M.